Introduction In just a few days, Japanese people will have another thing called “３連休,” “san renkyū” or a 3-day weekend. The reason why is because

Introduction Autumn in Japan, known as “aki,” is a season steeped in cultural significance and rich traditions. In this article, we will delve into the

Introduction In a world where mobile apps are the heartbeat of our daily lives, getting noticed amidst the face-paced digital landscape is a challenge. As

Introduction Welcome back, fellow Japan market enthusiast! Today, we’re continuing our journey into Japan’s mobile market. We’ve got a little treat for you—another glimpse at

Generation Alpha, born between 2010 and 2024 (McCrindle), is rapidly evolving along with ongoing technological development. This also indicates that Generation Alpha is no longer

Introduction As a global marketer, it is no secret that the Japanese market is one of the most challenging markets to break into. This is

Introduction In the world of mobile apps and gaming, one metric stands out when it comes to financial success: Average Revenue Per User (ARPU). While

Introduction Welcome to the world of LINE, a popular messaging platform with a vast user base and immense marketing potential. As businesses strive to connect

Intro In the ever-evolving world of e-commerce and mobile shopping, it is crucial for shopping apps to stay competitive and attract users. One of the