YOUTUBE INDEX
Tiktok INDEX
| ER | Repost | Like | Comment | Projected CV=(Repost + Comment) | |
|---|---|---|---|---|---|
| CASE A | 91000 | 2.20% | 97.36% | 0.45% | 2.65% |
| CASE B | 1500 | 0.00% | 5.80% | 0.07% | 0.07% |
Instagram INDEX
광고 예상 전환 수 시뮬레이션
Influencer Tiers with ER Score
| Nano Influencer | Micro Influencer | Macro Influencer | Mega/Celebrity Influencer | |
|---|---|---|---|---|
| Subscriber | 1,000 - 10,000 | 10,000 - 100,000 | 100,000 - 1,000,000 | 1,000,000+ |
| YouTube | 5% | 3% | 2% | 0.5 ~ 1% |
| 1% | 0.75% | 0.5% | 0.3% | |
| TikTok | 18% | 12% | 8% | 4% |
| 5% | 3.5% | 2% | 1% | |
| 2% | 1.5% | 1.25% | 1% |
What Does an Engagement Rate Tell You About a Creator?
A creator’s engagement rate demonstrates that audiences weren’t content to merely view a piece of content. The creator’s content was compelling enough to merit a response, whether that response be a like, comment, or share.
When a creator produces consistent, positive responses from other social media users, their engagement rate climbs. And influencer marketers note that creators with high engagement rates very likely nurture audiences that view the creator’s opinion very highly.
For DTC brands, engagement is one of the strongest indicators of influencer ROI. High engagement metrics typically show brands that a particular creator has the skills and relationships to leverage on behalf of the products and services that they love.
From Minki LEE Growth Hacker, CSO