Category: Mobile Growth

Intro The previous articles were about the Korean and Japanese languages and how their linguistic characteristics may affect how users search apps on app stores. Yet the articles were written for English-speaking audiences who are interested in launching their apps

Intro The app market in South Korea has been growing fastly, and now it is the third largest app market in East Asia, following China and Japan. Statista has projected that the number of app downloads in Korea will reach

Intro One of the most popular topics in the world of ASO is localization. Localization is essential when you want to expand the reach of your app to global. Just as you attempt to learn a couple of phrases in

Intro The previous article, Japan vs. Korea Part 1, discussed the differences between the screenshots in Korea and Japan. Even though it was the same app, screenshots on the Korean and Japanese Apple App Store had different characteristics and focal

Intro While it is true both Japan and Korea are exotic to most western countries, Japan and Korea have various differences from each other. These two countries are geologically close, yet not close enough to make them one identical country.