Category: Mobile Growth

Introduction In just a few days, Japanese people will have another thing called “３連休,” “san renkyū” or a 3-day weekend. The reason why is because every second Monday of October, Japan celebrates Sports day! What, why and how do Japanese

Introduction Autumn in Japan, known as “aki,” is a season steeped in cultural significance and rich traditions. In this article, we will delve into the customs and festivals that make autumn a special time in Japanese culture and explore how

Introduction In a world where mobile apps are the heartbeat of our daily lives, getting noticed amidst the face-paced digital landscape is a challenge. As app marketers, we understand the huge importance of App Store Optimization (ASO) in driving visibility

Introduction Welcome back, fellow Japan market enthusiast! Today, we’re continuing our journey into Japan’s mobile market. We’ve got a little treat for you—another glimpse at the popular keywords on Apple’s App Store Discover panel this week. (See the past Discover

Generation Alpha, born between 2010 and 2024 (McCrindle), is rapidly evolving along with ongoing technological development. This also indicates that Generation Alpha is no longer a subject of disinterest; in fact, individuals who belong to this generation are part of

Introduction As a global marketer, it is no secret that the Japanese market is one of the most challenging markets to break into. This is due to the language barrier, unique cultural backgrounds, and Japan’s strong loyalty to domestic products.