Archive page banner
App Store Screenshots: TikTok Japan VS Korea

Introduction Japan and Korea, neighboring countries with a perceived likeness, are often recognized for their shared traits. Despite their geographical proximity and cultural overlaps, both nations maintain distinct characteristics and preferences. Therefore, calls for a different marketing approach, especially in

Cultural Marketing: Exploring Opportunities on Japan’s Culture Day
Cultural Marketing: Exploring Opportunities on Japan’s Culture Day

Introduction Japan’s Culture Day, known as “Bunka no hi,” is a national holiday that holds a special place in the hearts of its people. Celebrated annually on November 3rd, it’s a day when the nation comes together to honor its

Japan Google Play Store’s Metadata Update: Title Character Limit

Introduction In the ever-evolving landscape of app optimization, even subtle changes can wield profound influence. The recent changes in the Japan Google Play Store’s metadata guidelines, reducing the permissible number of full-width characters, may appear minute, but it carries significant

Dating Apps in Japan: Promotion/Ads

Introduction In the ever-evolving landscape of technology and relationships, Japan has emerged as a fascinating arena for the promotion of dating apps. In a society deeply rooted in tradition and cultural nuances, the adoption of digital tools to enhance romantic

Japanese Autumn Trend: Kinmokusei?

Introduction In the midst of the digital hustle and bustle, a subtle yet enchanting topic dominated Japanese X (Twitter) yesterday (October 12, 2023) – “金木犀 (kinmokusei).” A seemingly simple word, but one that carries a world of tradition, nature’s beauty,

Autumn Marketing in Japan: How Japan Celebrates Halloween

Introduction Halloween is just around the corner! Japan is slowly getting covered with orange and purple, pumpkins, cute ghosts and witches once October hits the country. While this celebration wasn’t as prominent in the past, it has experienced a swift

Features

Keyword Optimization
Creative Optimization
Review Optimization