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TikTok Lite in Japan: Exploring Preferences and Shaping Digital Marketing Strategies
TikTok Lite Takes the Lead: A Game-Changer in Social Media for Japanese Gen Z

Introduction In the ever-evolving landscape of social media, staying ahead of emerging trends is paramount for businesses seeking to connect with younger audiences. Currently making waves is “TikTok Lite,” an application that has rapidly ascended to the top of the

The Unique Traditions of Christmas in Japan
The Unique Traditions of Christmas in Japan

Introduction While Christmas is not recognized as a national holiday, since only about 1 percent of the entire population identifies as Christian, it is a festivity that is highly celebrated. Despite its origins as a Christian holiday, Christmas is widely

Meta Faces EU Ban on Targeted Advertising
Privacy Push: Meta Faces EU Ban on Targeted Advertising

Introduction Just as Apple announced its plans to require “Privacy Manifests” to more proactively monitor and enforce their long-held policy that prohibits fingerprinting last summer, and Google planning to prevent fingerprinting in 2024 with the SDK Runtime component of Android

Kinro Kansha no Hi: The Japanese Thanksgiving

Introduction Known as ‘勤労感謝の日’ (Kinrō Kansha no Hi), Thanksgiving in Japan stands as a recognized national holiday. The focus of this day centers around worker appreciation, highlighting the exchange of gifts such as letters and cards as expressions of gratitude

Strategic Keyword Selection for ASO
How to Dominate the App Store with Strategic Keyword Selection for ASO

Introduction Are you struggling to get your app noticed in the crowded marketplace of the App Store? Don’t worry, you’re not alone. With millions of apps competing for attention, it’s crucial to have a strong ASO (App Store Optimization) strategy

Keyword Insights: Japan App Store Discover Suggestions This Month [October 2023]
Keyword Insights: Japan App Store Discover Suggestions This Month [October 2023]

Introduction The Japanese language indeed is one of the most difficult languages to dig deeper into. So if you want to know relevant Japanese keywords in the app store, you came to the right place. In this article, we will

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