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ASO Audit Report: IKEA
ASO Audit Report: IKEA

Introduction The IKEA app, currently positioned as the 35th ranked app (at the time of writing) in the Shopping Category within the App Store Japan, demonstrates a fairly good performance in App Store Optimization (ASO), as indicated by its ASO

Puzzle Games in Japan: Keyword Trends

Introduction In the ever-evolving landscape of digital entertainment, Japan has emerged as a veritable puzzle paradise. Renowned for its rich gaming culture, the Land of the Rising Sun has unequivocally embraced the enigmatic allure of puzzle games, making it the

Puzzle Games in Japan: Promotions/Ads

Introduction The mobile gaming industry continues to thrive as one of the most lucrative sectors in the tech world. In 2022, the battle for user attention and engagement through advertising intensified, with mobile puzzle games emerging as the standout genre

ASO index Step-by-step Guide: App Market Insight

Introduction We’ve come to the last menu of the ASO index! In this article, we’ll uncover more powerful features ASO index has to offer. Let’s have a recap of the other menus we’ve already talked about. We’ve written about App

ASO index Step-by-step Guide: Keyword Analysis [Part 2]

Introduction Previously, we went over the Keyword Tracking feature of ASO index for part 1 of the Keyword Analysis panel of ASO index. If you haven’t read through that article yet, you can read it here. In this article, we’ll go

ASO index: Step-by-step Guide: Keyword Analysis [Part 1]

Introduction In the previous articles, we covered the step-by-step guide for ASO index’s App Overview and ASO Lab. In this article, we’ll take a closer look at the Keyword Analysis menu of ASO index. The Keyword Analysis menu has four

Features

Keyword Optimization
Creative Optimization
Review Optimization