Category: ASO

Introduction In the fiercely competitive realm of mobile apps, securing a high rank on the App Store is pivotal for reaching your target audience. Mastering App Store Optimization (ASO) is the key to elevating your app’s visibility and attracting a

Introduction “adidas” on App Store Japan (As of: Nov. 13, 2023) The adidas app currently holds the 3rd position in the Sports Category on the App Store in Japan. In assessing its App Store Optimization (ASO) standing, the ASO Index

Introduction With the festive season approaching, Christmas stands as a unique time in Japan, known for its association with dating and romance. If you’re read our article about Christmas in Japan, you’d know that Christmas in Japan is a season

Introduction In a previous discussion, we delved into the icon trends prevalent among puzzle games in Japan. However, the visual representation of a game goes beyond just its icon. In this article, we will focus on the trends observed in

Introduction “H&M – we love fashion” on App Store Japan (As of: Nov. 7, 2023) The H&M app, currently holding the 21st rank in the Shopping Category within the App Store Japan, shows potential for improvement in App Store Optimization

Introduction Previously, we delved into the common trends in the promotion and advertising of puzzle games in Japan. This time, let’s take a look at the top ranking Japanese puzzle games creatives, starting with icons. According to recent research, a