Dating Apps in Japan: Promotion/Ads

Introduction In the ever-evolving landscape of technology and relationships, Japan has emerged as a fascinating arena for the promotion of dating apps. In a society deeply rooted in tradition and cultural nuances, the adoption of digital tools to enhance romantic

Puzzle Games in Japan: Promotions/Ads

Introduction The mobile gaming industry continues to thrive as one of the most lucrative sectors in the tech world. In 2022, the battle for user attention and engagement through advertising intensified, with mobile puzzle games emerging as the standout genre

Japanese Autumn Trend: Kinmokusei?

Introduction In the midst of the digital hustle and bustle, a subtle yet enchanting topic dominated Japanese X (Twitter) yesterday (October 12, 2023) – “金木犀 (kinmokusei).” A seemingly simple word, but one that carries a world of tradition, nature’s beauty,

Autumn Marketing in Japan: How Japan Celebrates Halloween

Introduction Halloween is just around the corner! Japan is slowly getting covered with orange and purple, pumpkins, cute ghosts and witches once October hits the country. While this celebration wasn’t as prominent in the past, it has experienced a swift

Play Store’s Promotional Content and Its Impact on ASO

Introduction As the mobile and application market continues to grow, the major app stores, App Store and Play Store also have continued to evolve. One of the major improvements these stores made was to provide developers with an option to

Understanding Play Store Custom Store Listings (CSL): Guidelines and ASO Benefits

Introduction In the dynamic world of mobile apps, staying ahead of the competition and making your app stand out is crucial. Maximizing Play Store Custom Store Listings (CSL) is a great strategy that app developers can use to tailor their

Features

Keyword Optimization
Creative Optimization
Review Optimization