ASO Audit Report: H&M
ASO Audit Report: H&M

Introduction “H&M – we love fashion” on App Store Japan (As of: Nov. 7, 2023) The H&M app, currently holding the 21st rank in the Shopping Category within the App Store Japan, shows potential for improvement in App Store Optimization

Meta Faces EU Ban on Targeted Advertising
Privacy Push: Meta Faces EU Ban on Targeted Advertising

Introduction Just as Apple announced its plans to require “Privacy Manifests” to more proactively monitor and enforce their long-held policy that prohibits fingerprinting last summer, and Google planning to prevent fingerprinting in 2024 with the SDK Runtime component of Android

Kinro Kansha no Hi: The Japanese Thanksgiving

Introduction Known as ‘勤労感謝の日’ (Kinrō Kansha no Hi), Thanksgiving in Japan stands as a recognized national holiday. The focus of this day centers around worker appreciation, highlighting the exchange of gifts such as letters and cards as expressions of gratitude

aix: App Growth Awards 2023 ASO Company Finalist
aix: App Growth Awards 2023 ASO Company Finalist

In an exciting announcement, aix Inc., the company behind ASO index, proudly reveals its nomination as a finalist in the ASO category at the renowned ‘App Growth Awards 2023,’ the world’s largest global app business awards. This prestigious nomination is

Strategic Keyword Selection for ASO
How to Dominate the App Store with Strategic Keyword Selection for ASO

Introduction Are you struggling to get your app noticed in the crowded marketplace of the App Store? Don’t worry, you’re not alone. With millions of apps competing for attention, it’s crucial to have a strong ASO (App Store Optimization) strategy

Puzzle Games in Japan: Icon Trends
Puzzle Games in Japan: Icon Trends

Introduction Previously, we delved into the common trends in the promotion and advertising of puzzle games in Japan. This time, let’s take a look at the top ranking Japanese puzzle games creatives, starting with icons. According to recent research, a

Features

Keyword Optimization
Creative Optimization
Review Optimization