8 Things You Need to Do to Rank Your App Higher
8 Essential Steps to Boost Your App’s Ranking on the App Store

Introduction In the fiercely competitive realm of mobile apps, securing a high rank on the App Store is pivotal for reaching your target audience. Mastering App Store Optimization (ASO) is the key to elevating your app’s visibility and attracting a

TikTok Lite in Japan: Exploring Preferences and Shaping Digital Marketing Strategies
TikTok Lite Takes the Lead: A Game-Changer in Social Media for Japanese Gen Z

Introduction In the ever-evolving landscape of social media, staying ahead of emerging trends is paramount for businesses seeking to connect with younger audiences. Currently making waves is “TikTok Lite,” an application that has rapidly ascended to the top of the

ASO Audit Report: adidas
ASO Audit Report: adidas

Introduction “adidas” on App Store Japan (As of: Nov. 13, 2023) The adidas app currently holds the 3rd position in the Sports Category on the App Store in Japan. In assessing its App Store Optimization (ASO) standing, the ASO Index

Dating Apps in Japan: Keyword Trends

Introduction With the festive season approaching, Christmas stands as a unique time in Japan, known for its association with dating and romance. If you’re read our article about Christmas in Japan, you’d know that Christmas in Japan is a season

The Unique Traditions of Christmas in Japan
The Unique Traditions of Christmas in Japan

Introduction While Christmas is not recognized as a national holiday, since only about 1 percent of the entire population identifies as Christian, it is a festivity that is highly celebrated. Despite its origins as a Christian holiday, Christmas is widely

Puzzle Games in Japan: Screenshot Trends
Puzzle Games in Japan: Screenshot Trends

Introduction In a previous discussion, we delved into the icon trends prevalent among puzzle games in Japan. However, the visual representation of a game goes beyond just its icon. In this article, we will focus on the trends observed in

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