iOS 16 and How It Affects ASO

Intro Every September, Apple announces and releases new products and software updates. On September 13, 2022, Apple rolled out iOS 16, and this software update has drawn as much attention as new products, such as iPhone 14 series and Apple

Google’s Helpful Content and Its Effect on ASO

Intro Google has launched a new update on its search system, called “Helpful Content.” As Google is the world’s largest search portal that transfers 5.6 billion searches per day,  so the newly-added search system tweak is something creators have to make a

Breaking Grammar Rules in App Stores

Intro The previous articles were about the Korean and Japanese languages and how their linguistic characteristics may affect how users search apps on app stores. Yet the articles were written for English-speaking audiences who are interested in launching their apps

Ceaseless Growth through the Synergy of ASO and ADs

♦ iOS data♦ AOS data 114% I 173% Increase inImpression after ASO 236% I 144% Increase inTop 10 Keyword Ranking TOP 1 At Least One Major Keyword on Both iOS and AOS Point Income is an application, developed by Fivegate

Skyrocketing Search Visibility, Fueled by ASO

225% Increase in iOS Search Visibility I 1,046% Increase in AOS Search Visibility Intro Hellobot is a chatbot application, developed by Korea’s app provider, Thingsflow Inc. This chatbot provides various charming characters that tell users fortunes with Tarot cards, astrology, and past-life

Case Study: VideoMonster

♦ iOS data♦ AOS data120% I 160%Increase in Keyword Visibility350% I 200%Increase in Conversion Rate380% I 185%Increase in Ad EfficiencyIntroVideoMonster is an application that provides video editing tools and motion graphic templates. Its developer is located in Seoul,  South Korea, and attempted to succeed

Features

Keyword Optimization
Creative Optimization
Review Optimization