ER | Repost | Like | Comment | Projected CV=(Repost + Comment) | |
---|---|---|---|---|---|
CASE A | 91000 | 2.20% | 97.36% | 0.45% | 2.65% |
CASE B | 1500 | 0.00% | 5.80% | 0.07% | 0.07% |
Nano Influencer | Micro Influencer | Macro Influencer | Mega/Celebrity Influencer | |
---|---|---|---|---|
Subscriber | 1,000 - 10,000 | 10,000 - 100,000 | 100,000 - 1,000,000 | 1,000,000+ |
YouTube | 5% | 3% | 2% | 0.5 ~ 1% |
1% | 0.75% | 0.5% | 0.3% | |
TikTok | 18% | 12% | 8% | 4% |
5% | 3.5% | 2% | 1% | |
2% | 1.5% | 1.25% | 1% |
A creator’s engagement rate demonstrates that audiences weren’t content to merely view a piece of content. The creator’s content was compelling enough to merit a response, whether that response be a like, comment, or share.
When a creator produces consistent, positive responses from other social media users, their engagement rate climbs. And influencer marketers note that creators with high engagement rates very likely nurture audiences that view the creator’s opinion very highly.
For DTC brands, engagement is one of the strongest indicators of influencer ROI. High engagement metrics typically show brands that a particular creator has the skills and relationships to leverage on behalf of the products and services that they love.
From Minki LEE Growth Hacker, CSO
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |